SPY Releases Unseen Footage of Mike Montgomery From “Flip” Commercial

We were all wondering when we watched the Flip commercial during the Tour of California, if the rider actually pulled off an entire rotation, since the footage cuts out before he lands? The answer is, Yes!

MEDIA ALERT: SPY Releases Unseen Footage of Mike Montgomery From “Flip” Commercial
Freestyle Mountain Biker Pulls Spins, Whips and Superman Flips on Road Bike

WHO: SPY, Mike Montgomery and Matthew Busche
WHAT: Behind the Scenes of the SPY “Flip” Commercial
WHEN: May 25, 2012
WHERE: http://youtu.be/Gr1vdCmxE3k
WHY: Read on…

San Diego-based eyewear brand SPY® has released the anticipated follow-up footage from “Flip,” the enticingly unusual commercial that recently aired on NBC during the Tour of California. Filled with previously unseen clips of a SPY kit-clad Mike Montgomery performing hair-raising moves on a bike that is usually reserved for motocross, BMX and freestyle mountain bikes, the behind the scenes video uncovers initially unanswered questions brought forth by skeptics and supporters alike.

Club Ride Adds to Growing Team & Joins Bikes Belong

My friends over at Club Ride have been growing quite a bit lately, and Mike has added a CEO, PR, and now a PDM and others in the last year or so. Glad to see Mike and company are doing so well, congratulations!

Club Ride Joins Bikes Belong
Ketchum, ID - Club Ride Apparel has partnered with Bikes Belong. The Sun Valley based cycling apparel company further built upon its commitment to cycling advocacy earlier this month by joining one of the country's most prominent cycling special interest groups.
"Cyclists are still in the minority," said CEO Scott Montgomery. "Club Ride is committed to doing everything it can to make cyclists' lives better, and most importantly safer. We are proud to be partnered with Bikes Belong and are thankful for all the great work they do."

Club Ride Hires PDM
Ketchum, ID -Carrying its steady and robust growth into the second quarter, Club Ride Apparel has hired additional team members, including a Product Development Manager and a Client Services Manager.



A 30-year veteran in the outdoor industry, Becky Lamphier has been appointed Club Ride's new Product Development Manager. Lamphier has managed product lines and apparel production for Marker, Smartwool, and Kuhl and has been involved every aspect of the business from design inception through manufacturing, both domestic and foreign. With Club Ride's production levels undergoing significant expansion, the need for a full time Product Development Manager became clear. "We're growing rapidly and need more hands on deck," said Founder Mike Herlinger. "We are excited to have Becky on board with Club Ride full time, especially given her incredible experience."

A devoted equestrian, Lamphier joked, "I might have to trade in a horse for a bike!"

Joy Factory StormCrusier iPhone Case and Bike Mount Review

The StormCruiser is a all-encompassing iPhone mounting system for bicycles (or anything with bars), and the kit includes a heavy-duty handlebar mount and a protective case for the iPhone 4/4S for a reasonable $50. The rugged case is water and dust proof, and provides protection for your precious and expensive commodity, and the mount fits a wide range of bike and motorsport bars with diameters less than 1 1/8 inches. When the system is mounted on your handlebars, you can use your iPhone for cycling GPS apps and normal mobile and music usage, greatly extending your smartphones functionality, right at your fingertips.

VW Truck and Bike Commercial - Stoke

Time to get pumped up for the weekend! Alas this VW truck is not available in the US. "The Volkswagen Amarok is a mid-size pickup truck built by Volkswagen Commercial Vehicles (VWCV). The Amarok range consists of single cab and double cab, combined with either rear-wheel drive or 4motion four-wheel drive, and is powered by Turbocharged Direct Injection (TDI) diesel engines."

OGIO 9.0 Endurance Bag

OGIO is an innovative designer of bags with unique styling that is infused with intelligent designs. Their bags cover the gamut of activities, including sports, work, school, travel and leisure, making for products that can carry items specific to those life styles. Their recently introduced Endurance Collection includes the top of the line and full featured 9.0 and 8.0 models, and the 7.0, 5.0, 4.0, 3.0, 2.0, 1.0, covering the entire pricing gamut from $160 to $40. Refer to their website at http://ogio.com/endurance-1 for exact specifics.

9.0 Endurance Bag
The 9.0 is constructed with high-tensile strength rip-stop nylon, for durability and light weight, and has a tough abrasion resistance base for additional longevity. The bag has a large main compartment, two long shallow front and rear pockets, two side shoe/helmet compartments, and a bottom wet/dry compartment with a 360° airflow ventilation gusset. One of the helmet/shoe compartment covers has an armored crush resistant molded EVA pocket for goggles or sunglasses. The outer top flap of the main compartment converts to a backpack system, which includes adjustable shoulder and sternum straps with a ventilated and padded back panel. The 9.0 comes in two colors, Acid and Black (tested), and retails for $160.